Job Purpose:

The job holder supports the Passenger Entertainment & Communications Manager in developing inflight publications, passenger communications, entertainment programming and information about Dubai for Emirates Inflight Entertainment & Connectivity (IFEC). 

Job Accountabilities:

·       Inflight Publications: Co-ordinate, update and proofread content in inflight publications including seatback entertainment (IFE) and print. This includes IFE across Hollywood movies, Arabic, Bollywood, world films, TV series, music, podcasts, wi-fi, inflight shopping, Dubai events and more. Adhering to schedules in order to ensure that IFE publications are produced and delivered on time every issue and maintaining accuracy within the content and alignment with brand guidelines.

·       Interactive Content: Assist in promoting Dubai & UAE tourism and events into the IFE, offering passengers an in-depth overview. Ensure that seatback interactive content is continually reviewed and updated as necessary, liaising with the management and relevant external suppliers to establish, update schedules and create new content and promotions to Emirates requirements.    

·       Inflight Retail Content: Support the publishing of inflight shopping information (EmiratesRED) on the seatback IFE to align with the latest catalogue offering. Work with IFE suppliers to promote inflight shopping on the seatback IFE.

·       Airshow: Coordinate with Corporate Communications to produce required elements to support campaigns such as new route introductions and various passenger communications messages used on the air show system. Oversee the periodic update of all graphics shown here.

·       Cabin Crew communications: Write and publish internal communications about inflight entertainment topics when required. Liaise with department management, Corporate Communications, IFE suppliers and EK engineering when relevant to ensure that all required messages are included and approved. Production of other ad-hoc elements such as short videos may be required to ensure that the message is communicated effectively as required. The job holder is responsible for monitoring cabin crew feedback to ensure that all operational issues are identified and addressed via these methods.

·       Launch of new IFE products: Support the management team in the smooth incorporation of new IFE products (i.e. new media content categories, new system features, additional languages, etc.) into the IFE and publications

·       Standards and suitability: Review IFE content and publications to ensure that all editorial and pictorial content used for presentation to passengers or crew meets corporate brand guidelines and established product standards and is suitable for multinational passenger audiences

Qualifications:

Degree or Honours (12+3 or equivalent)

Experience:

Marketing & Media Communications. Graphic Design. 5+ Years

Knowledge/Skills:

Degree in media, communications, graphic design or a related field.

The position demands at least 3 years’ experience in publishing, marketing/communications, media/entertainment or inflight entertainment. The job holder will have a keen interest in entertainment including movies, music, TV, podcasts, games and publishing.

Computers are used extensively and thorough knowledge of MSOffice (Excel, Word, Access, Outlook, Teams) is essential. Knowledge of desktop publishing tools (Adobe, etc.) and video editing applications (Premiere Pro, etc.) is preferred. Further training on certain specialist PC programmes may be required beyond current knowledge, as use of such application programmes is extensive and complex.

The post holder must be able to articulate clearly and concisely in both the written and spoken form. Excellent communication skills are of paramount importance and the job holder must be able to assimilate, interpret and communicate complex information quickly and effectively.