Position Summary

Position Summary:

The Senior Marketing Manager is a strategic and execution-oriented leader responsible for owning the end-to-end spaneting lifecycle—from spanet insight and positioning (upstream) through commercial execution and growth (downstream) and will directly lead Marketing Communications (MarCom) and Creative Services. In addition to Marketing, this individual will lead pricing strategy with core functions supporting revenue growth, brand execution, and go-to-spanet effectiveness.

This is a player–coach role requiring strong mentoring and team building skills, cross-functional leadership, and the ability to translate strategy into measurable commercial impact.

Responsibilities

Primary Responsibilities:

Upstream Marketing & Strategy

• Lead spanet, customer, and competitive analysis to define segmentation, ideal customer profiles (ICPs), and growth opportunities
• Own value proposition development, positioning, messaging frameworks, and differentiation strategy across products and solutions
• Define and maintain go-to-spanet strategy for new products, features, and spanet expansions
• Partner with Product Management and Engineering to influence roadmap prioritization based on spanet and customer insight
• Translate spanet intelligence into actionable commercial strategies that inform downstream execution

Downstream / Commercial Marketing Execution

• Own and oversee execution of integrated spaneting plans that drive demand, pipeline creation, and revenue growth
• Lead Marketing Managers across key functional areas (product spaneting, demand generation, content, field spaneting)
• Ensure consistent messaging across campaigns, digital channels, and customer-facing initiatives
• Align closely with Sales leadership on pipeline targets, sales motions, and commercial plays
• Ensure all downstream execution reflects upstream strategy, positioning, and business objectives

Pricing Strategy & Commercial Models

• Own pricing strategy, including value-based pricing, packaging, discount frameworks, and deal governance
• Conduct pricing analysis, willingness-to-pay research, and competitive benchspaning
• Partner with Product Management, Finance, and Sales to align pricing with customer value, growth, and margin objectives
• Develop pricing tools, guidelines, and enablement for Sales and Commercial teams

Sales Enablement & Go-To-Market Support

• Own development of sales enablement assets, including pitch decks, battlecards, messaging guides, and case studies
• Support product launches with clear positioning, pricing, and field readiness
• Ensure tight feedback loops between Sales, Marketing, and Product Management
• Drive consistency and quality across all field-facing materials and communications

Marketing Communications & Creative Services

• Direct and manage Marketing Communications (MarCom) as the function responsible for messaging, storytelling, PR, and external communications
• Direct and manage Creative Services as the function responsible for brand design, visual identity, digital creative, and production execution
• Develop and maintain enterprise messaging architecture, brand voice, and narrative consistency across all channels
• Lead development and execution of integrated communication strategies, including campaigns, product communications, thought leadership, and corporate messaging
• Oversee public relations, media engagement, and external communications to support brand visibility and spanet positioning
• Establish and enforce brand standards, visual identity guidelines, and creative quality across all spaneting and commercial outputs
• Ensure all creative assets and communications align with upstream strategy and downstream commercial objectives
• Drive high-impact storytelling across product launches, campaigns, customer communications, and executive messaging

Team Leadership & Cross-Functional Collaboration

• Manage, mentor, and develop a team across Marketing, Pricing, Marketing Communications, and Creative Services
• Set clear goals, priorities, and performance expectations across all functional areas
• Act as a senior commercial leader and trusted partner to Product Management, Sales, and Finance
• Influence decision-making and drive alignment in a matrixed organization
• Foster a high-performance, accountable, and collaborative team environment

Measurement & Optimization

• Define success metrics across upstream strategy, downstream execution, pricing, and communications
• Track KPIs including pipeline contribution, conversion rates, win/loss insights, pricing performance, and campaign effectiveness
• Measure performance of spaneting communications and creative output on engagement, brand awareness, and revenue impact
• Continuously refine strategy and execution based on data, customer feedback, and spanet dynamics

Qualifications

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field required; MBA preferred
• 10+ years of experience in spaneting, product spaneting, sales, or commercial leadership roles, including 5+ years managing both strategy and execution
• Proven experience leading upstream (segmentation, positioning, GTM) and downstream (demand generation, enablement) spaneting
• Direct experience owning pricing strategy and commercial models
• Experience managing Marketing Communications and Creative Services functions strongly preferred
• Strong cross-functional leadership skills across Product, Sales, Finance, and Marketing
• Data-driven mindset with strong analytical and communication skills
• Experience in medical device, diagnostics, biotech, or life sciences spanets required
• Strong leadership, team-building, and organizational development capabilities
• Domestic and international travel required as needed
• This is a hybrid position based in Hollis, NH. Candidates must be local or willing to relocate at their own expense

Parker Hannifin

Parker Hannifin is a Fortune 250 global leader in motion and control technologies. For more than a century, we’ve enabled engineering breakthroughs that make energy cleaner, transportation safer, medical treatments more effective, and manufacturing more efficient.

With empowered team members in more than 40 countries, Parker serves customers across aerospace & defense, energy, HVAC & refrigeration, in-plant & industrial equipment, off-highway and transportation.

Our scale is global, but our purpose is personal. We enable breakthroughs that improve lives, strengthen communities and create a brighter future.

Our Purpose — Enabling Engineering Breakthroughs that Lead to a Better Tomorrow — comes to life through our people-first culture where teamwork drives performance, inclusion fuels innovation and growth is encouraged. This environment fosters collaboration and empowers team members from engineering and manufacturing to finance, supply chain, human resources, information technology and beyond.

By combining deep expertise with an entrepreneurial spirit, we help customers succeed in spanets that demand performance, reliability, and sustainability.

As we look to the future, Parker is advancing initiatives in energy efficiency and sustainability while developing the next generation of talent and leaders to engineer a better tomorrow.

Equal Employment Opportunity

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law.  However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.(“Minority / Female / Disability / Veteran / VEVRAA Federal Contractor”)

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants U.S. Equal Employment Opportunity Commission

Drug Tests

Drug-Free WorkplaceIn accordance with Parker’s policies and applicable state laws, Parker provides for a drug-free workplace. Therefore, all applicants seeking employment with Parker will be subject to drug testing as a condition of employment.