Company Description
At Cathay Pacific, we share one common aspiration: to be the worlds best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
Notes:
- All Chinese mainland based positions are subject to local terms and conditions.
- Applicants must have the right to live and work in Chinese mainland.
- Once employment is confirmed, the employment contract and personnel file will be arranged through local FESCO/ FASCO.
Role Introduction
- To be a key contact point for internal and external stakeholders (e.g. local sales teams, GGT, Head Office, IATA, GDS, OTAs) on all distribution-related matters as well as acting as the local project coordinator to assist in implementing initiatives.
- To have active involvement in nationwide sales campaign preparation and post-campaign evaluation with a focus to increase digital sales revenue.
Key Responsibilities
Distribution Channel Management
- Play a critical role to support Digital & OTA Sales Manager to formulate the sales strategy of OTA development as well as the implementation in CM.
- Conduct regular analysis on the performance of CM OTA sales and initiate the improvement plan.
- Manage and promote the use of B2B platforms (e.g. CXAgents.com, supporting platforms for flagship stores) and B2C platforms (e.g. CX IBE, TRP, App, Flagship Stores).
- Monitor the development of Online Travel Agency platforms (e.g. Ctrip, Fliggy) to ensure sales practices are compliant with relevant policies on the distribution of Cathay products.
- Develop and maintain good working relationships with CM Online Travel Agencies and platform players in the spanet.
- Act in the overall interest of the region and present Cathay’s comments and suggestions on topics related to sales and channel distribution
- Conduct regular analysis on distribution practices in the region and share insights with direct managers, Head Office and local teams
Revenue Generation
- Accountable for revenue target achievement from all CM OTA platforms including flagship stores, OTA own BSP performance.
- Insight driven sales campaign with OTA within CM region and maximize the return on investment.
- Strategic initiatives on OTA incl. Cathay member recruitment etc.
- Support Head Office to develop and implement new ancillary products and drive additional revenue on OTA.
- Distribution cost management of OTA flagship stores.
Change Management and Project Coordination
- Champion Head Office initiated and locally initiated projects aiming to enhance current sales and channel distribution
- Sharing from OTA and synergize with the development of Cathay own digital sales channels
- Provide backup support on other administrative matters related to sales and channel distribution
People Development and Performance Management
- Lead, support and encourage own team as well as the wider field sales team to achieve success
- Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
- Supervise and mentor direct reports, encouraging effective collaboration
- Demonstrate leadership and lead by example in accordance with Cathay’s core values
- Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
- Maintain active and ongoing dialogue in relation to employee goals and individual performance
- Actively engage with employees to enhance communication and their understanding of department goals
- Enhance the employee experience in line with the role level and the internal brand promise.
E&A
- Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic qualifications
- Bachelor’s degree preferably in Business, Marketing, Economics, Communications or related discipline
Knowledge, skills, training and experience
- 7+ years’ of practical experience in a commercial discipline of digital sales or eCommerce. Experience with airline or hospitality industry a definite advantage
- Strong leadership skills with the ability to inspire and positively influence employees
- Demonstrable experience in leading regional teams and individuals to achieve success
- Demonstrable results in achieving digital sales targets
- Experience in agency management and / or partner management
- Adapts to and embraces constant change
- Excellent commercial acumen and possess an analytical mind-set, and strong in digital sales tools
- Ability to build trust, influence, and promote collaboration among a wide range of stakeholders
- Take ownership, resourceful and decisive
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
