Digital Marketing Manager

About Brussels Airlines

Brussels Airlines, part of the Lufthansa Group, is the national airline of Belgium with its home base at Brussels Airport.
Our mission is to be the most reliable airline, making everyone feel at home.
We are passionate about what we do, whether it’s on board, in an office, in the hangar or at an airport. Our people are recognized for always going above and beyond and for constantly challenging themselves.

Purpose of the position

The mission of the Digital Marketing Manager is to develop top-level spaneting communication, with focus on online channels, but consistent across all touchpoints. The Digital Marketing Manager will therefore take a leading role in the contacts with the media agencies.

The Digital Marketing Manager will contribute to the growth of Brussels Airlines, by assuring that all online advertising send out the right message to the right audience, leading into better performances of all digital campaigns across the different channels.

The challenge is to make the Brussels Airlines spaneting communication more performant; applying a data-driven strategy.

Your tasks

Key result area 1 : Digital Marketing Management

• Act as the expert across all digital spaneting channels.
• Develop a future proof digital spaneting strategy across the different channels, in line with the overall spaneting strategy.
• ‘Live the digital space’ and understand the role of digital and mobile for our consumers and Brussels Airlines.
• Help to define clear KPI’s for campaigns, analyze their success and present the results in a clear and concise way, with learnings and recommendations for improvement.
• Manage the worldwide digital spaneting budget.

Key Result Area 2 : Campaign Management

• Liaise with other departments such as Network, Revenue-Management and Sales to understand the business needs and be able to translate them into spaneting and campaign plans.
• Look for consumer insights and be able to use these insights to identify campaign opportunities throughout the consumer journey (consumer, channel, agency).
• Highly effective at translating ideas into actionable plans that achieve results, focusing on the big picture as well as on details.
• Act as the main contact person for the media agencies, with a focus on online, but while making sure that the both online & offline are aligned and that the overall budget is well balanced.
• Work with colleagues and agencies to craft a brief that’s single-minded and clear.
• Feed back both external agencies and internal creatives on time, clearly and well structured.
• Take an active lead in the coordination of campaigns with both all external agencies and internal teams.
• Make up a clear project planning with pre-defined milestones. Follow-up correctly to ensure an on time, in full delivery of all campaign assets.

Your profile

• Professional Bachelor or Master in (Digital) Marketing or any other similar education with 5-6 years of experience in digital spaneting.
• Excellent in English and one of the following languages: French and/or Dutch. Any additional language is an asset.
• Excellent knowledge of Digital and Social media platforms.
• Technical knowledge about pixels & API’s.
• ‘Campaign Champion’ through the whole process: from briefing to evaluation.
• Analytical thinking: ‘data lover’ in both searching and analyzing.
• Excellent communicator with good presentations skills.
• Good planning skills.
• Up to date on the latest GDPR rules & regulations.
• You are a team player with genuine respect for people and like to work across departments.
• Focuses on the big picture as well as on details.
• Ability to work under pressure and to manage diverse tasks at same time.
• Result and revenue driven, focused on improvement.

What we offer

• A flexible reward plan that allows you to optimize part of your salary.
• A flexible work environment focused on activity-based working & home office possibility.
• Travel benefits.
• Company car (or car allowance).
• Profit sharing.
• Group insurance.
• Company medical plan (optional).
• Meal- & eco vouchers.
• Representation & homeworking allowance.
• A spot in a very enthusiastic team & a great company to work for.